my list of 10 criterias are:

• Celebrities
• Informative
• Funny
• Short
• Music that fit
• Good message
• Appeals to audience
• Simple
• Catch phrase
• Unique

My first ad is about the 2010 world cup, Nike used football celebrities to act in the ad. It is funny to appeal to the audience and it not only appeals to the audience because it's funny, a large percentage of the world are fans of football. It has music that fit and it has a simple catch phrase made by Nike "write the future" which means that you decide your future.

http://www.youtube.com/watch?v=idLG6jh23yE

and my second ad is a honda ad, it is very interesting and it will appeal to the audience. It is short and it is unique as it uses a rube goldberg as an ad it has a catch phrase shown at the end of the video.

http://www.youtube.com/watch?v=g2VCfOC69jc