Beyonce poster

we recently watched 4 videos about beyonce and how she is represented in several videos and wrote a small summary on how she does that

Video 1: single ladies

5 points on how she represented

·      Revealing clothes

Trying to make herself look ‘sexy’

·      Body movements

Movements used are aimed to attract men

·      Lyrics

The lyrics match the other parts

·      Synchronised dancing

Shows that she is like a dancer

·      Lighting

This brings her out and the other dancers

Video 2: Halo

5 points:

·      Normal looking

Not trying to look sexy

·      Lyrics

Halo as in angel as she speaks about someone

·      Angles

Showing partner

·      Dancing

Shows relationships

·      Lighting

Shows a bright background while she and her partner are dark to make them stand out

Video 3: crazy in love

5 points:

 

·      Cothing

Revealing clothes to look sexy

·      Movements

Showing ‘parts’ and looking sexy

 Camera

Keeps on zooming into her ‘parts’ and when does some ‘moves’

·      Lighting

Makes her stand out from the other dancers and the background

·      Wet

Being wet somehow makes her sexy

Video 4: telephone

5 points:

·      Makeup/looks/hair

To look bad and cool/ evil

 

·      Clothing

Leather jacket, jewellery, looking like badass and sexy

·      Movement

More movement revealing ‘bits’

·      Facial expressions

Shows little emotions, seductive look

·      Sound effects

There is a sound effect when to express something which doesn’t make a sound

Beyonce represents herself in many different ways because it can effect the number of people who are going watch the video and also it depends on the audience whether it is teenage girls or boys, each wants to see different things like the girls want to see dancing and the boys want to see just Beyonce and the way she looks and moves.  Beyonce changes her representations sometimes due to the changes in fashion and taste of the public and she has to follow and keep up with these changes in order to stay famous and to keep up her reputation as a music video star. She also changer her style because she herself could be the change in the taste and fashion of the world and that would make her more popular, she also changes fashion along with other singers in order for both of them to get a win-win situation with one another such as with Lady Gaga, Beyonce also changes her representation each video to give variation so that her audiences will not get bored watching her and that she can still remain popular but the only thing that stays the same is that she always tries to look elegant and sexy.